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Why Social Media doesn’t works well for real estate agents.

Posted by Dave Williams on June 1, 2011


They don’t work well on it.

Ok, that was bad English and a bad play on words but the underlying truth is still there.  Most real estate agents, as disciplined as they are with the rest of their time, fail to set aside time to learn how to become social media savvy.

This comes on the heels of sitting through a GREAT social media class for real estate agent and having some major Aha’s (or revelations to the non KW lingo’d of you) on how these “A” type personalities take on a task, Head First Focus;

Ask one to Sell this home, they dive into action, don’t rest, sleep or eat until the job is done.

The same thing happens when you introduce them to a new idea, like social media.  I predict there will be a major spike in Ottawa’s social media profile this week as Keller Williams agents put into practice the techniques Liz Landry, social media savvy agent (from Jacksonville, Florida) taught them.  What I suspect, is that it becomes an all or nothing endeavour, they will sign up for the Big 3, Google themselves till the cows come home and at the end of the week throw their hand up in the air and declare it a waste of time.

All because they ducked out and missed the most important thing Liz Landry had to say…

“Spend 20 minutes on it in the morning, afternoon and at night, and don’t give up your lead gen time.”

What do you think?  Will they last past the end of the week?

Dave Williams


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3 Responses to “Why Social Media doesn’t works well for real estate agents.”

  1. Good article…. and I have to agree, or maybe add they will not be able to get from the Medias all they can or should, but they will at least start toward building themselves an audience in which one day they will finally realize that they could/should be marketing too… : )

    • It’s not a question if they should, more a comment on how they need to be strategic about it, 17 new twitter accounts were created on Tuesday, and 15 still have an egg. With any new technology, innovation, or idea in business it’s important to stop and say “how does this fit into my business?” and then plan out the steps to integrate it.

  2. well said. Social media takes time to learn plus you need to invest a couple of hours a week to maintain your online presence– by writing blog posts, actively engaging in conversations across a variety of social networks, recording content for your video strategy, etc.

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